The Soul of a Place
Combining authentic heritage with immersive experiences and timeless design, Emblems Collection captures the spirit of a destination in each exceptional hotel
More than a place to pause, a truly great hotel serves as a gateway to the essence of the destination itself – where cuisine, craftsmanship, culture and experiences reflect the very soul of the place.
This is what Emblems Collection has set out to achieve. Encompassing a portfolio of carefully selected hotels across the globe, Emblems Collection honours the distinct and remarkable setting of each luxury property, whether it’s a vibrant, sought-after neighbourhood or an awe-inspiring natural environment. Defined by bespoke service, elevated intimacy and the sort of charisma that can only come from an authentic sense of place, every Emblems Collection hotel is its own destination within a destination, all woven together under the unifying philosophy: “It's the Soul that makes Emblems”.
Stately English Elegance at Lucknam Park Hotel & Spa, Emblems Collection


The very first property to embody this bold philosophy is Lucknam Park Hotel & Spa, Emblems Collection, which made its debut in November 2025. Presiding over 500 acres of rolling Cotswolds countryside just a few miles outside of Bath, Lucknam Park is a scene straight from a Jane Austen novel: a regal Palladian mansion holding court among mist-veiled woodlands, manicured gardens and wild, wind-swept meadows.
While the grand residence dates to 1720, the estate as a whole looks back on 900 years of compelling history, transforming from a medieval farmstead into an aristocratic manor and now a sophisticated escape for worldly travellers. Here, guests can dine on the seasonally driven, modern British fare of chef Hywel Jones – who has held his Michelin star for more than 21 consecutive years – and relax in the award-winning spa, drifting from the hydrotherapy pools to the thermal cabins and the social lounge with its skincare mixology bar. Of an afternoon, they might take a turn in the preserved estate gardens and idyllic forest trails, or visit the fully equipped equestrian centre to explore the quintessential Cotswolds scenery on horseback.
Afterwards, guests can retire to the cosseting elegance of their distinctive quarters (each of the 42 rooms and suites is entirely unique) or to one of the nine cosy yet spacious cottages whose private gardens and roaring log burners complete the picture of elite rural living.
Book now your stay at Lucknam Park Hotel & Spa, Emblems Collection
Wild Canadian Charm at Rimrock Banff, Emblems Collection


Across the pond, Rimrock Banff, Emblems Collection marks the luxury brand’s arrival in the Americas. When it opens in the summer of 2026, the property perched high above Bow Valley in Banff National Park will showcase far-reaching alpine vistas from nearly every vantage point, with a visionary revamp by Studio Collective designed to immerse guests in this breathtaking natural environment from the moment they arrive.
The 320-key hotel presents guests with an abundance of options, but there’s never a wrong choice; every room is an intimate oasis framing winsome mountain views – with one-bedroom suites, studio suites and the exclusive emblematic suite all boasting dramatic panoramas and thoughtful amenities. In the newly renovated spa, one can move between the vitality pools, panoramic saunas, meditation rooms and fire-lit lounges, or laze by a mountainside infinity pool so scenic and utterly serene, it belies the hotel’s location just minutes from downtown Banff.
Yet more tantalising choice comes via the culinary offering – a true highlight of the property. In the morning, stop by Rimrock Market for a coffee and pastry, or have a light global breakfast at the lobby gathering space, Social. As the day goes on, Rimrock Market starts serving up craft beers, gelato and mountain-grown fare in a casual setting, while Social becomes the place to see and be seen, signature cocktail in hand. Discerning diners, meanwhile, will delight in elevated Canadian cuisine at Parker’s Table, which shines a light on regional producers and seasonal ingredients, before heading to The Listening Room to enjoy a nightcap alongside a skilfully curated playlist.
Book now your stay at Rimrock Banff, Emblems Collection
Intimate Italian Allure at Palazzo Sozzini Malavolti, Emblems Collection and Masseria Furnirussi, Emblems Collection

Palazzo Sozzini Malavolti, Emblems Collection
Italy is set to welcome two landmark properties this year: a noble palazzo and a contemporary masseria, each representing a different side of the country’s enduring charms.
Palazzo Sozzini Malavolti, Emblems Collection will house 38 distinctive rooms (most of them suites) in a diligently restored 15th-century Renaissance residence in the heart of medieval Siena. Wandering the hushed courtyards and frescoed salons, guests will become part of the palazzo’s storied past and can experience a genuine connection with the place through authentic Tuscan dining and immersive cultural offerings revolving around local art, literature and architecture.
Down south in stunning Salento, Masseria Furnirussi, Emblems Collection is poised to offer a taste of life in the Puglian countryside. The white-stone masseria – a traditional Puglian farmhouse estate – is Europe’s largest fig orchard, steeped in both local culinary heritage and the natural rhythms of the region. Guests are invited to slow down and commune with nature in the vast gardens, around the oak-tree-lined lagoon pool and in The Purist Retreat & Spa, where holistic rituals meet wellness innovation. The ultimate in relaxation, however, is to be found in the 60 guest rooms at this all-suite retreat. Dressed in calming, organic tones and bestowed with intimate gardens and private plunge pools, each suite is truly its own escape within an escape.

Masseria Furnirussi, Emblems Collection