Tucked in a hidden square in Soho behind Piccadilly Circus, the fantastically central Ham Yard Hotel is the brainchild of Kit and Tim Kemp. The 91-key enclave (including 24 apartments) comes with a wave of whimsy, playfulness and intense eclecticism, with a constant swirl of people entertaining the dining room, bar and lobby that extends into the summer courtyard. The hotel’s colour palette is equally lively: limes, oranges and cherry paisleys define the hotel’s modern British style, spilling over into its library and drawing room, cinema and 1950s-style bowling alley.

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