Mastering Elite Markets
Whether buying or selling in the high-end property market, Compass Luxury elevates the experience with precision tools, bespoke strategies and superlative expertise
In the realm of luxury, where exclusivity, refinement and precision matter most, making informed decisions is essential. Compass Luxury understands the expectations of ultra-high-net-worth individuals and delivers on them, blending cutting-edge data insights with a nuanced understanding of global trends to create bespoke marketing strategies that speak directly to the world’s most discerning clientele. The result is a reimagined approach to high-end real estate that empowers clients to act decisively in a marketplace defined by opportunity, competition and elevated expectations.
As the exclusive luxury division of Compass, the number one brokerage in the United States for the fourth consecutive year*, Compass Luxury offers sellers access to a proprietary three-phase marketing solution. This approach to home-selling enables sellers to price strategically, build anticipation and maximise exposure through a phased launch process that spotlights a listing three times, rather than just once, ensuring it enters the market with precision and impact.
Compass Luxury elevates this strategy even further by delivering unparalleled access to the world’s most affluent buyers and elite brokers. Listings are strategically placed across high-traffic platforms, including Compass Luxury’s exclusive website and global luxury newsletter, ensuring they are presented to a curated audience. Properties are also shared with top-tier agents in over 22 countries and promoted to an extensive database of high-net-worth individuals, expanding visibility far beyond traditional reach.
Felipe Hernandez, the head of Compass Luxury, adds, "Compass Luxury executes curated campaigns using our exclusive wealth-mapping tools to target affluent buyers whose lifestyle preferences align with the home’s elite status. Partnered with our deep local market expertise, we strategically position properties in front of a global pool of qualified buyers whose definition of luxury aligns seamlessly with the property's elevated lifestyle."
More than a platform, Compass offers a full-service experience that enriches the selling and buying journey. Through enhanced aesthetics, tailored outreach and an unmatched national network of premium brokers, Compass Luxury delivers the sophistication, service and strategy that elite clients expect.
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*RealTrends Closed Sales Volume 2021, 2022, 2023, 2024
