Officina del profumo Santa Maria Novella
With a foundation in the age of enlightenment, explore Florence’s botanical heritage
A once great religious focal point of the development of Florence, Santa Maria Novella sat as the settlement of the Dominican order during the latter centuries of the middle ages. The famed pharmaceutical workshop that germinated from this continues its legacy today. In the streets abutting Santa Maria Novella, this Florentine herbalist specialises in a wide array of botanical goodies, from ancient preparations to fragrances for the home, soaps, liqueurs, accessories and more. Museum spaces explain the vibrant history, and a tea-room offers respite to sample the company’s consumable wares.

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