Reduced branding, minimalist design, a monochrome palette, limited production numbers and an almost non-existent expansion strategy... at FEIT, less is definitely more. The only exception to that rule is quality. Each pair of shoes sold at the Sydney boutique is wholly handcrafted using premium materials and sustainable production methods. Founded by brothers Tull and Josh Price in 2006, it took almost ten years for the brand to expand with a second flagship in New York. 

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