For the first boutique hotel in largely residential De Pijp neighbourhood, it only made sense to treat guests as though they were being hosted in a lavish private mansion. The fictional man-about-town Sir Albert comes alive in the details, adding a debonair playboy touch to the largely minimalist decor. He speaks through “his” friendly, warm and helpful staff, making visitors feel like locals. His similarly intangible friend, Sir Adam, will be throwing open his designer pad on the River IJ in 2016.

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