Named after the British manufacturer’s limited-edition One-77 sports car, the two-wheeled version will also be limited to just 77 pieces. Prolific use of carbon fibre throughout, including the frame, wheels and handlebars, means that the bike weighs just 7.4kg. A top-of-the-range, race-proven Shimano Di2 shift system is complemented by hydraulic disc brakes and – in what seems like a token ‘luxury’ touch – leather-trimmed handlebars and saddle. LED lights allow its rider to see and be seen during any nocturnal pedalling.

What really sets the One-77 apart, though, is a quite splendidly over-the-top onboard computer. The back-lit, touch-screeen system is linked to a sensor in each crank and one for speed in the rear wheel as well as a GPS system. And with it, you can measure more or less anything you could ever want to know and plenty more besides, thanks to a ‘channel’ list as long as your arm: power generated by each leg, useful and wasted power, acceleration, altitude, heart rate and temperature, to name but a few.