Centurion: What prompted you to start your own label?
Sarah Jane Williams: There is no other way that you have the freedom to create entirely your own designs and that is why I wanted to become a designer.

Where do you find your inspiration?
The aim of Williams Handmade is to challenge the fashion industry's view on craft by producing items that are completely original. By utilising historical regional craftsmanship the hope is to increase appreciation for craftsmanship, celebrate British national heritage, and illustrate the fact that there is a need for greater appreciation of cultural diversity and preservation of our local and regional differences.

How does the commissioning process work?
Clients can contact me directly through my website and then I work closely with the individual to find a design which fits all their needs and wants.

Do custom bags usually start with one of your basic designs, or do you create from the ground up each time?
The customer can either order products which I have previously made or they can ask for these items with modifications such as a different colour, or the customer can have a completely new item made to their specifications.

What types of materials do you use?
Everything I use is British. I always use traditional bridle leather, which is hand finished in Northampton, from Metropolitan leather. All fittings are solid brass and made in Walsall.